Art of Wood

The Art of Wood is New Zealand’s premier online exhibition celebrating contemporary wood art, craftsmanship, and design. Building Brands worked with the National Association of Woodworkers to rebrand and promote the exhibition, helping modernise its presentation and expand its reach to artists, collectors, buyers, and the wider creative community.

The project included a complete brand refresh, marketing strategy, social media management, content creation, photography, video production, artist promotion, media outreach, and exhibition marketing. The goal was to increase awareness, encourage participation, showcase New Zealand makers, and strengthen the exhibition’s reputation as a leading platform for wood artistry in New Zealand.

• Brand Strategy

• Rebranding & Visual Identity Design

• Logo Design

• Social Media Strategy

• Social Media Management

• Content Creation

• Graphic Design

• Photography

• Video Production

• Artist Promotion

• Community Engagement

• Media & Newsletter Outreach

• Exhibition Marketing

• Campaign Planning & Management

"Adele has been working with us for the past two years as we aimed to rebrand our Art of Wood Exhibition. Being a not for profit organisation run by volunteers on a committee, Adele showed immense communication skills and patience dealing with our myriad of questions. She has managed to ensure all the committees needs were met whilst showing brilliant creativity leading onto new logos and a very successful social media and marketing support campaign across all platforms. The Art of Wood has been re energised and we have Adele and Building Brands NZ to thank for that."

- Trefor Roberts / President / The National Association of Woodworkers NZ